received by retailers and consumers.
Posted: Fri, 18 Dec 2015 4:00 am
pandora earrings australia is set to launch a Disney-themed range in Australia and New Zealand following the expansion of a licensing deal with The Walt Disney Company.The new collection, which will be released in November, is the result of an agreement established between Pandora and Disney in August 2014.The licensing deal initially involved a collection release in the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. However, the agreement has now expanded to include 13 markets across the Asia-Pacific region, including Australia, New Zealand, China and Japan.
Under the arrangement, the pieces are designed by pandora earrings cheap Denmark team in collaboration with Disney. Pandora is also responsible for manufacturing the range.Pandora Australia president Brien Winther said the local offering would comprise 28 items featuring popular characters Mickey and Minnie Mouse and Cinderella. It will include charms and spacers made from sterling silver, 14-carat gold, cubic zirconia and enamel, as well as a limited edition Mickey and Minnie Mouse charm box set.Winther noted that the collection had been curated to suit the Australian and New Zealand market, adding that he was confident it would be well received by retailers and consumers.
“Disney-inspired [ pandora dazzling daisy earrings ] product has been available in the US for some time now and been very successful,” he said. “As a result of that, our consumers have been asking when they will get the chance to purchase the product. Now they will be able to do that.”Winther stated that Disney was “one of the most recognisable brands in the world” and the fact that it appealed to a wide range of consumers would likely benefit retail stockists.
“[We] believe it will introduce a whole new customer to pandora petite butterfly earrings who will visit our stores to see the Disney product and be introduced to our universe of jewellery,” he said.
Under the arrangement, the pieces are designed by pandora earrings cheap Denmark team in collaboration with Disney. Pandora is also responsible for manufacturing the range.Pandora Australia president Brien Winther said the local offering would comprise 28 items featuring popular characters Mickey and Minnie Mouse and Cinderella. It will include charms and spacers made from sterling silver, 14-carat gold, cubic zirconia and enamel, as well as a limited edition Mickey and Minnie Mouse charm box set.Winther noted that the collection had been curated to suit the Australian and New Zealand market, adding that he was confident it would be well received by retailers and consumers.
“Disney-inspired [ pandora dazzling daisy earrings ] product has been available in the US for some time now and been very successful,” he said. “As a result of that, our consumers have been asking when they will get the chance to purchase the product. Now they will be able to do that.”Winther stated that Disney was “one of the most recognisable brands in the world” and the fact that it appealed to a wide range of consumers would likely benefit retail stockists.
“[We] believe it will introduce a whole new customer to pandora petite butterfly earrings who will visit our stores to see the Disney product and be introduced to our universe of jewellery,” he said.